Introducing Nicola Jones – Skincare Expert, UGC Creator, and Holistic Wellness Advocate.

Nicola’s journey in the beauty industry spans nearly three decades, having first stepped into skincare in 1996. She began her career in some of London’s top salons, where she refined her expertise and treated a number of well-known faces, building a reputation for her results-driven yet intuitive approach.

Her passion for beauty started at home, inspired by her Greek Cypriot grandmother’s traditional skincare and holistic rituals, an influence that continues to shape her philosophy today. As her career progressed, Nicola moved into education, becoming an in-house trainer at sk:n Clinics, alongside her role as Senior Therapist at The Refinery in Mayfair, where she developed innovative treatments including The Ice Facial.

With advanced training across leading brands such as SkinCeuticals, Medik8, CLARINS, Decléor, Dermalogica, and Aromatherapy Associates, Nicola has remained at the forefront of the industry. Her expertise also extends to developing her own skincare formulas, combining science-led knowledge with a holistic understanding of skin health.

Becoming a mother at 23 to her daughter Christina was a defining moment, shaping both her career and outlook. Now in her 50s, Nicola brings not only decades of professional experience, but a deeply personal perspective on wellbeing, having navigated life’s challenges with honesty and resilience. She now champions a slower, more balanced lifestyle, recently moving from Essex to the countryside in search of peace and calm, where she has also recently become a proud mum to her tortoise, Coco.

Today, Nicola shares her skincare and wellness expertise with a growing audience of women her age, creating relatable UGC content that blends expert knowledge with real-life experience. She has worked with leading brands including Liz Earle, Trinny London, Dr Sebagh and Beauty Pie. Her warm, nurturing nature makes her a trusted and uplifting voice in the beauty space.